Jaivik Haat was founded as an idea of connecting farmers and end consumers. Founded by Ashish and Priyanka Gupta (both having worked in the IT and Intellectual Property domain with a collective experience of 15 years in the corporate world), it was a result of extensive travels, travails, and good wishes across the length of the country; and interacting with farmers, co-operatives, producer companies and other organic food proponents. It came as a surprise to us that our country is already a land of surp...
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